. .• ... GONE TO THE MOVIES,
gone to NoHo.
By Louis Elovitz
Digital Journalist
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My Mother called it
"Valley Pleasure",
it was a place
to shop,
go to the park,
play in the wash.
A place of my
enthnicity -delis and bakeries, shoe and candy stores.
Sears,
See's,
Woolworth's,
Wetherby Kaiser. The foods
from the onion rolls and corn beef to the
Chef's BBq.
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The
Naval Reserve, the heliport where the freeway
is now by
Victory Blvd. The "Air Raid Shelter"
sales lot where you could go down into the safety
you could have 'built at your house'. The fad of
trampolines which you 'rented time' to jump.
(I was too scared to do it)
J.C. Penny,
Longs Drugsthe stores behind Sears, oh you can see this area
on
'Reno 911' TV comedy all filmed here in NoHo.
Alexander's Marketthat had a
Coke machine that dispensed 8oz bottles
so cold there was frosty iced coke, I think back,
the original 'slurpee'. The market became a theater.
Other stores in this part next to the park were
a barber and hair salon, a
Two Guys, remember,
Italian food, and this was originally a
Curries Ice Cream Parlor with the 'mile high cone'
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The
Lamplighter Restaurant which I fondely
remember as a
Van De Camps RestaurantI went to many times even though it had the 60's
notoriety of having a
Civil Rights Sit Downbecause the waitresses were, well like the name,
Scandinavian, you know all 'blonds'.
Some of these PHOTOS I GOT LAST FALL
OF SOME MOVIE MAKING ACTIVITY IN THE
SOON TO BE NON-EXISTENT "VALLEY PLAZA"
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Bye Bye HELLO MEGA MALL
Bye Bye MAY CO/MACYS tooa 1950's era building going to condos.
Oh, that includes the earthquake had to be torn
down
"Laurel Plaza" that was attached
to the May Co and housed a great ice rink.
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MORE ON
VALLEY PLAZA
helicopters&cokes
CLIC∆HERE
One last remark,
between the Sears and
Smart and Final is
the fantastic
LAUSD Romer Middle School set to open with a beautiful campus.
(Right across from the
'BofA Shoot Out')
See a story
on the new
Middle School
below...